What it means to be a B Corp

Why Left became a B Corp

At Left we believe that you need to know the score to be able to improve and succeed, that is why ‘Keeping Score’ is one of our core values. Whether it is knowing the daily sales stats or tracking community hours, it is important to know your metrics as we believe, that which is measured, gets improved. 

In 2015 we realized that there was a lack of data on parts of our business that were the most important to us, such as measuring our employee engagement and our global impact. The metrics we wanted to track were over time, not day-to-day or month-to-month, but year-to-year. 

To address this, we started by selecting a local company, Perked!, to keep score of our employee engagement and satisfaction. While this tool was leading us in the right direction, it didn’t track how we were making our mark globally or provide benchmarks with other organizations. 

It was while reviewing our fellow nominee for the 2015 ‘Technology Impact Award in Community Engagement’, Traction on Demand, that our Director of Talent and Culture, Tracy McDonald, saw the B-Corp logo for the first time. 

Reading through their website she thought ‘we could do this’ – it was exactly what we were looking for. Being a B-Corp would provide us with a way to ensure that we were doing things right. It would allow us to benchmark ourselves with other organizations, and over time, it would allow us to pick elements from within the scoring mechanism that we could work to improve. Becoming a part of the B Corp movement was a way to be a part of the change, and in our small way, help to champion that change.

In 2017, we were proud to have become a ​Certified B Corporation.

What is a B-Corp?

Certified B Corporations are organizations committed to doing business as a ‘force for good.’ Certified companies hold a high standard of “verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.”

As a collective, the B Corp community works to create a global cultural shift to redefine success in business with the goal of building a more inclusive and sustainable economy.

Becoming a B Corp

Becoming a Certified B Corporation is a tough milestone to achieve, and we’re proud to have earned it!
Unlike other organizational certifications, the B Impact Assessment doesn’t only evaluate a product or service, it assesses “the overall positive impact of the company that stands behind it.” This happens through an evaluation and scoring of a business’s impact in five key impact areas: Governance, Workers, Community, Environment, and Customers. To become B-Corp certified, companies must score a total of 80 across all impact areas. Left is proud to have scored 101.

The Left impact area score.

Although we’re happy with our score, we recognize that being a B Corp is a commitment to abide by a high standard and seek constant improvement in everything we do. We’re always working to improve our impact areas and make a larger positive mark in our Community. We recertify in early 2020, and we look forward to seeing the progress we have made.

Why Left believes in B Corps

It is our goal to model growth without compromise. Where other companies are limited to maximizing shareholder value, we welcome the B-Corp requirement of maximizing “the value of all stakeholders, including shareholders, employees, our partners, the community, and the environment.” This codification ensures that whatever twists and turns the company may take, all involved are assured that we’ll live up to our brand promise: We are Left; we do things right.


About Left

Left is a B-Corp certified, Canadian multinational media and technology company committed to using technology for positive social impact. One of Canada’s Top 100 Employers, Left has grown into a global team of over 160. Left Travel, a brand of Left, has been using big data, A.I., and predictive analysis to convert high search intent traffic into quality bookings for hotels and short-term stays since 2010. With its mobile mesh networking project powered by blockchain and tokenization, RightMesh, Left is addressing the global challenge of connectivity — particularly in regions where the digital divide is greatest. Headquartered in the Vancouver-based suburb of Maple Ridge, BC, Left has offices, subsidiaries, and employees in Bangladesh, Switzerland, and the United States.


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