Search Marketing Guru – Maple Ridge, BC

THIS POSITION HAS BEEN FILLED; HOWEVER, WE DO VALUE GREAT TALENT AND CONTINUE TO ACCEPT OUTSTANDING APPLICATIONS.
We are guessing that you are super keen to get an awesome job as you are seeking new and exciting challenges.  We are also super keen to find an amazing team member who is passionate about continuing their career development in a rapidly growing company with some pretty exciting projects and some amazing people.
Do you love analyzing numbers and then making strategic business decisions based on the data?  If this gets you out of the bed in the morning, then we want to hear from you.  We are looking for a Search Marketing Guru to manage our PPC accounts, traffic acquisition, and help drive business decisions and growth across our multiple brands.
Our newest spinoff, Leftt.io, aims to raise the standard in the world of meta vacation rentals by delivering new levels of choice to the rising needs of the online traveller. We have an extensive travel brand portfolio that includes RentByOwner.com, Renters.com, RentalHomes.com, California.com, CruiseShips.com, Oahu.com, TeeTimes.net and others. Most of your time will be spent working with these brands, analyzing the data and optimizing campaigns to make them bigger and better than they already are.
So, have you been thinking, “I’m intrigued and interested, but who are you?” Established in 2010 and located on the west side of Maple Ridge, Left of the Dot Media is a brand incubation company focused on web and mobile businesses. With a portfolio of world-class brands, we turn raw virtual real estate into fully functioning businesses.
Our new office is probably the coolest office space not located in Vancouver. Complete with ping pong table, foosball, and an espresso machine, you are never going to want to leave.  We are located in the suburbs so that our employees can live and work in their community. This is very important to us and we were just awarded the 2015 Community Engagement Award from the BCTIA. It was pretty cool! If you do commute, it is only 40 minutes against traffic from downtown Vancouver, and as we are just across the Golden Ears Bridge, we are extremely convenient to all the talented people in the Tri-Cities, Langley, Surrey, Mission, New West and all points in between.  Just think of all the time you will save from commuting!

About the Job                         

So what will you be doing?

  • Executing, managing, and optimizing paid search campaigns to support business goals and objectives, predominantly within the travel vertical
  • Create keyword, interest, and contextually targeted pay-per-click advertising campaigns
  • Daily monitoring of traffic and profit performance of PPC campaigns
  • Identify opportunities and risks through reporting and analyzing data, implementing solutions, measuring actions and tracking results
  • Conversion rate optimization to match search intent
  • Implementing testing initiatives in key areas such as ad creative, landing page messaging and layout and 3rd party tools
  • Identify new channels for high-quality, targeted traffic
  • Perform keyword, industry, and competitive research. Staying informed of trends in search advertising as they happen, and how they may impact our sites
  • Understanding how to influence the profitability of marketing campaigns
  • Searching for insights in: Google Analytics, Adwords, AdCenter, Adroll, and our custom big data platform
  • Guiding decisions on digital marketing campaigns

Essential Skills

  • 3+ years of paid search experience
  • Bachelor’s Degree or equivalent College + Life experience
  • Google AdWords Certified
  • Proficient knowledge in: Google AdWords, Google Analytics, Google AdWords Editor, Facebook Advertising, Remarketing, and Conversion Tracking
  • Growth-oriented individual who is driven to produce results, especially with revenue generation and cost-effective traffic acquisition
  • Strong analytical skills with ability to analyze raw data, draw conclusions and develop actionable recommendations
  • Strong time management skills, above average ability to multi-task proactively, manage multiple campaigns at once, and prioritize in response to issues as they arise
  • Capacity to work some evenings and a few hours on weekends, monitoring and adjusting bids and traffic performance
  • Treat campaign management as a game that you have to need to figure out and win
  • Curiosity of complicated problems
  • Refusing to accept the status quo
  • Ability to follow a road-map and fill in the blanks when required
  • You have high expectations of yourself and others.
  • Excellent oral and written communication skills.

Useful Things

  • Experience with Optimizely Test Creation for A/B Testing (we have coders)
  • Experience with Conversion Rate Optimization, Ad Copy, and On-site Copywriting
  • Experience with Search Engine Optimization
  • Experience with content marketing and traffic networksEntrepreneurial minded, you are passionate about seeking out opportunities to generate online traffic, sales and to develop new ideas
  • Familiarity with Mixpanel, CrazyEgg, SEMRush, RavenTools, and other tools of the trade
  • Knowledge (and willingness to accept) that sometimes it requires we work around the clock — not because someone is poking you with a sharp stick, but because you want to and we need to
  • Knowledge that you don’t know everything and that we don’t know everything, but if we put our heads together, we can probably figure it out at least as well as anyone else.

Personality

  • You must be a risk taker who has a passion for entrepreneurism.
  • We still classify ourselves as a Startup even though we are an international team of 80+. We are presently approx. 20 in Maple Ridge and 60+ in Bangladesh, so you must want to work in a Startup.
  • You realize that failure is an option, because failure means that you have started
  • Maybe you have worked in a large company managing part of their paid search campaigns, or maybe you worked in e-commerce growing the business and profit, but in any role, you had wished to be part of a smaller team where you would have a direct impact on the business as a whole
  • You must be a self-starter and be able to manage yourself and your projects
  • You can self-learn as things change; and quickly, because learning is something that you have to do daily
  • You should be up-to-date on your Internet memes (that way you know if we are laughing at you or with you). Bonus points if you have earned a whack of karma on reddit.
  • You should want to build something really cool, so that in a couple of years we all say, “Wow! Look what we’ve built together”
  • You must believe in the mantra of “Work hard, play hard.”
  • You must be able to laugh at yourself and roll with the punches
  • You must tolerate animals (On any given day, we may have a dog in the office. Or sometimes a cat. Though never together. That day was not a good one).

Compensation & Next Steps

While your salary will be competitive and based on your experience, we believe that as we build this out together, we can all share in the upside and increase compensation as revenues increase for the brands you are involved in.
If you are interested in working on a world-class network of premium mobile and web businesses, then please send us a recent resume (online links are fine) along with your salary expectations to careers@leftofthedot.com. No phone calls or unexpected visits please because we have developers here and they are easily startled.
Thanks in advance for considering us, and while we thank all those who apply, only those who are being considered may be contacted.
Left of the Dot (and Leftt.io) is a small, but growing company. Fit and a willingness to learn is more important than experience. But because we are small, we apologize in advance if we can’t respond to everyone.
Learn more about us at www.LeftOfTheDot.com or at Leftt.io.